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Growing older and wiser these days with so much skin care technology is not an option. Years pass and wrinkles become visible. In a commercial world, we want to live longer and look youthful for years on end.

We are keen to cling on to our youth-redeeming features whether it’s our faces or our bodies. Many people moan, groan and agonise over creeping wrinkles and crows feet. Lines around our eyes are an age giveaway to the opposite sex. So is it worth tapping into the organic skincare for more natural, longer lasting alternatives?

Anti-ageing creams, moisturisers and cleansers and the range of skin care products available are mainly aimed at women. It’s a major play on the national consciousness to make us feel the need to look youthful. Glossy womens’ mags scream headlines about the latest celebrity to slip under the knife or visiting the clinic for a botox top-up.

Anti-ageing skincare has become big business. Euromonitor, found that the UK facial skincare market was worth 751m in 2005, growing to a massive 71% since 1997. The fastest growing category is anti-ageing products, which together with regular moisturisers account for 61.7% of total market sales.

Older role models are finally being employed by skin care companies, who have long been criticised for focusing too strongly on the younger woman. Dior recently signed 47 year old actress Sharon Stone for a new advertising campaign for its anti-ageing line Capture and Estee Lauder has re-engaged Karen Graham, erstwhile model and spokeswoman for Resilience Lift. With more than one in five new products over the past year in the UK claiming to be either all natural, have botanical/herbal ingredients, no additives or preservatives, this represents a big increase from 180 in 2004, compared to 928 in 2005. Organic anti-aging skin care is yet to make its debut but there are a few secrets the organic skin care user should know.

Organic anti-aging skin care is yet to make its debut but there are a few secrets the organic skin care user should know. More than one in five new products over the past year in the UK claim to be either all natural, have botanical/herbal ingredients, no additives or preservatives, this represents a big increase from 180 in 2004, compared to 928 in 2005. Which anti-ageing products are the best? Anti-ageing products receive rave reviews for the amount of peptides, fruit acids, antioxidants or Coenzyme Q10 and Retinol which is basically vitamin A. Pay up to 229 for a 30ml pot of the La Prarie Range, but according to the latest scientific study from the US on beauty-counter anti-ageing products, expensive products are not the best. The best performing anti-ageing product is actually the considerably cheaper Olay Regenerist, 16 for a 30ml pot.

So which anti-ageing products should we buy? Anti-ageing products are packed with peptides, fruit acids, antioxidants or Coenzyme Q10 and Retinol which is basically vitamin A. Pay up to 229 for a 30ml pot of the La Prarie Range, but according to the latest scientific study from the US on beauty-counter anti-ageing products, expensive products are not the best. The best performing anti-ageing product is actually the considerably cheaper Olay Regenerist, 16 for a 30ml pot.

Neal Yard’s Organic Beauty Oil is an excellent age-defying oil too. Drizzle over your porridge or your salad and take it internally or apply onto your skin. This beauty oil is packed with nourishing omega fatty acids, essential nutrients and anti-oxidants that encourage the skin to regenerate naturally itself. According to the women’s magazine, Easy Living, Neal Yard’s skin-nourishing oils is the only thing that worked for one of the team’s persistent eczema.

For those not in the know, Argan oil is known for its anti-ageing properties. For centuries, Argan oil has been used by Berber women in Morocco who use it to nourish their skin, hair and nails. Argans’ anti-ageing skin softening properties are well documented. Not only does it help to reduce wrinkles by restoring the skin’s water lipid layer but it also cools and soothes inflammation. Its anti-oxidant properties contribute to the neutralisation of free radicals, particularly useful in the polluted Western hemisphere. It helps cool skin that has been exposed to wind and the sun and also protects it in cold weather.

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