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Have you noticed how TV adverts are now targeting men with skin care ranges? Days of countless Gillette razor adverts showing a handsome, chiselled man, clearing away shaving foam with one swoop of a super sharp razor are numbered. Men are becoming more skin care savvy and increasingly keen to embrace organic skin care as part of their daily routines.

For decades, women have cared for their skin. On the other hand, men never had any reason to use a moisturiser. However, there’s all reason for men to use mens’ skincare and organic mens’ skincare because it’s a fact that men have approximately 15 percent oilier skin and significantly larger pores than women do. Men should adopt a deep cleansing routine and use good organic skincare products.

The 80s era saw mens’ skincare limited to simple shaving foam and aftershave. Cleansers, toners, moisturisers, shaving gels and lotions now sit on the shelves traditionally reserved for skincare ranges targeted at women. Now L’oreal, Lancome and Clarins have smart mens’ skincare ranges so we are certainly set to see the next best move in male grooming.

Sales of mens’ skincare products have increased by 25%, something unheard of in the eighties. Mens’ skin care products are becoming very popular in Western Europe; the UK, Germany, Italy and France. In Australia, men are cottoning onto the fact that with the increase of skin cancer, it’s a small price to pay.

So why are men becoming more image conscious? Lifestyle magazines like FHM, Men’s Health and Nuts which have become trendy reading staples, have highlighted the importance of being body conscious, style conscious and image conscious. Traditionally, men have had more cautious attitudes towards mens’ skin care and organic skin care, particularly with the use of cosmetics and toiletries by men.

In particular, young men are much more conscious of their personal appearance and looking after their health. It’s hardly surprising that organic skin care is making a mark on the male consciousness. Men are more conscious about their appearance than ever before. Mens’ skincare and organic skincare is following hot on the heels of women’s organic skin care with a strong tendency towards natural, anti-ageing and vitamin-enriched cleansers and moisturisers. Organic skin care ranges by Spiezia, Green People and Weleda are meeting the demands of men who are more ecologically aware and concerned about their skin.

Many women still buy products for men during their weekly shop. However, with the increase in single person households, women shopping for men’s organic skin care products and skin care products generally are falling. Men are now asserting their freedom of choice with so many skin care products available.

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